Video storytelling is your chance to ensure that your brand’s special personality shines through.Īgencies will make sure that your video is entertaining enough while staying true to what your business believes in. You want your video to be completely unique so it effectively stands out from the competition and portrays your brand’s values. And agencies know exactly how to do this.Įxperienced agency marketers know what extra steps and details need to be considered to ensure that your audience will not only recall your brand’s message but will also associate your brand with positive emotions at a deeper level. Visual aids will keep your brand at the forefront of your customer’s minds, immediately pushing your competitors out of their memory. Your audience is more likely to remember specifics like the music you use, a loud character, or even the story by watching a video instead of simply reading it. Showcasing your brand’s message through a good visual story makes it ‘sticky’ and shareworthy. If you decide to ask an agency for help with video storytelling, here are four benefits you will enjoy: These are numbers your business just cannot ignore. With the increase in mobile devices and easy access to streaming, this number is likely to cross 3.1 billion by 2023. ![]() The United States alone has more than 200 million viewers for digital video, out of the almost 2.6 billion global viewers. The Benefits of Video Storytelling Driven by Marketing Agency: Here’s Why You Should Give It Importanceįrom YouTube to TikTok, Instagram to Facebook – videos are everywhere we look, and they’re just growing daily. Let’s dig further into the benefits of video storytelling so you can learn what it can do for your business. Good video storytelling will tap into your viewers’ emotions ensuring that they get invested in your narrative at a deeper level. Through video, you can showcase your business and brand as human and not just a product that you’re trying to sell. Video storytelling ensures that your brand’s message is communicated in a fully immersive and engaging manner. Video has completely transformed content marketing as we know it and video storytelling plays a crucial component in this strategy. Now add visuals and sounds to it and imagine just how much more it’s worth. Whether they’re tales passed down from family members or experiences on the schoolyard, you will remember and recite them using expressive language, emotion, and description to narrate a story that engrosses your audience in a way you want them to be.Īccording to the adage, ‘A picture is worth a thousand words’. If you were to reminisce about your favorite fairytales and memories from childhood, it is quite likely that you would retell them using a storytelling approach. Storytelling is an effective and dynamic way to communicate a message in an engaging manner. It is simply the method of conveying a story using the powerful visual medium of video. Because to stand out, you need to do things a little differently. Read on to know why this visual medium is now our go-to channel to capture an audience and to learn how thoughtful video storytelling can give your business a competitive advantage. One of the most effective ways to do this is through video storytelling. ![]() When combined with Nobuo Uematsu's sensational score, it makes for an unforgettable experience that JRPG fans would be foolish to miss.In today’s fast-paced digital world – where the average attention span of humans has gone down to 8 seconds, from 12 seconds in the last few years alone – businesses need to do everything they can to capture, hold and keep their audience focused on what they have to say. They're also incredibly complex, and the storytelling techniques used to relay their tale were pretty groundbreaking for the era. With the exception of perhaps Kimahri, each of the party members in Final Fantasy X offers something significant to the game's narrative. The over-the-top weapons match the personalities of those who wield them. It has a little bit of everything from an ill-fated romance to a son's neverending struggle to earn his distant father's approval. There have been some fantastic Final Fantasy games over the years, but not many of their stories are as captivating as the one in Final Fantasy X. PlayStation 2, PlayStation 3, PlayStation 4, PlayStation Vita, Xbox One, Nintendo Switch, PC
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